Rapisardi’s noble ancestors commissioned and exported reﬁned shoes as philanthropic activity
Giancarlo Rapisardi founds Rapisardi ﬁrm, and the ﬁrst shoes with Rapisardi brand are produced
Nicolò Rapisardi inherits the ﬁrm and implemented new technologies; Rapisardi produces for high-end Italian brands
Barbara Rapisardi takes over the management of the ﬁrm
NR|RAPISARDI is an aﬃrmed fashion brand, producing and exporting all over the world
Since her takeover of the company, Mrs. Barbara Rapisardi managed to add her own personal touch to the brand, whose products are now famous world-wide. With its arrival in Asia, the company is about to write a new chapter of its story: a story which is very ancient but, at the same time, incredibly contemporary. Her most impressive achievement lies in the production of 100% Made in Italy products which are also aﬀ ordable within the top-scale quality range.
The production of NR|RAPISARDI shoes are 100% Made in Italy and made by expert handicraftsman. The study of the perfect mix between leather and natural eco friendly raw materials guarantees an exact balance between confort, ﬁ t, style and fashion appeal.
NR|RAPISARDI is strategically increasing its expenditure in marketing and communication, especially towards UE, Asia and UAE. NR|RAPISARDI has started a new Social Media Marketing activity. Starting from 2014, NR|RAPISARDI will activate an on-line shop. The selling network already counts over 1.700 retailers selling Rapisardi’s products all over the world and the number is increasing.
Strengthening of NR|Rapisardi brand
Participation in international fairs
Social Media Marketing and ADV
Fairs | Opening of stores | Registering of brand
Social media marketing | e-Commerce
By the end of 2014, NR Rapisardi will have participated with its stands in 10 of the most important international fashion fairs.
Pitti Uomo, Firenze
Shoe Show Trade Mart, Brussels
Shoes4Addicts Trade Mart, Brussels
The Kensington Shoe Event, London
The Micam, Shanghai
The will of NR is to strengthen its presence through an implementation of the retail channel . In particular the geographical areas of interest are Europe and the United Arab Emirates. The collections has continued to be enriched with new proposals, in addition to the men’s collection, for the next fall winter 2015 the brand has launched the Red Label collection, which received a positive response from the public during the fairs . The brand intends to increase its network of stores starting from historic and strategic locations. ” We are encouraged by the demands of our products and the audience enthusiastically welcomes the new collections “- says Barbara Anzilotti Rapisardi Sacchetti, owner and CEO of NR – ” The strategy in the retail channel is an important contribution to the base of a constant and solid growth for the future ”
NR|RAPISARDI store is located in the historical center of the city of Florence, side by side with the stores of the most important Made in Italy fashion brands, such as Prada, Gucci, Valentino, D&G, Hugo Boss.
NR collaborates with several Made in Italy Fashion Brands. NR has designed the last shoes collection for “La Petite Robe” by the Italian fashion designer Chiara Boni. This collection has been presented at Pitti Immagine one of the most important fashion fair in Europe, on January 2014 in Florence.
Every season NR Rapisardi’s collections are the result of attention to new trends and reworkings of some stylistic motifs. In each collection the use of the elastic is mixed with clean shapes, great skill and an accurate selection of the materials bring out creativity and experimentation that always characterize NR Rapisardi. The latest news presented during the fairs are the Red Label collection and the men’s collection .
Red Label collection in addition to boots, ankle boots and overknee boots presents the sneakers in nubuck , technical fabrics , animal prints , shoes that are more and more a passepartout accessory for every occasion .
The men’s collection has a sporty mood , includes “Beatles” boots and casual boots soled sneakers , easy to match and to wear in everyday occasion.
For the FW 2016 season NR Rapisardi launch the new collection Stretch your life with sneakers and slip on. The collection is made with innovative materials derived from cereals and vegetable seeds. The collection is Animal Free and adhers to the eponymous project by LAV Italia. The partnership with LAV Italia has started with the Basic collection SS2016 .