Company Profile

Exclusive and practical at the same time, women shoes by NR|Rapisardi represent the perfect balance between comfort, fit, Made in Italy, style and fashion appeal. Stretch your life!

An Ancient Family History

1900-1950

Rapisardi’s noble ancestors commissioned and exported refined shoes as philanthropic activity

1959

Giancarlo Rapisardi founds Rapisardi firm, and the first shoes with Rapisardi brand are produced

1982

Nicolò Rapisardi inherits the firm and implemented new technologies; Rapisardi produces for high-end Italian brands

2003

2003

Barbara Rapisardi takes over the management of the firm

2014

2014

NR|RAPISARDI is an affirmed fashion brand, producing and exporting all over the world

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The Original Rapisardi Family Crest | The Rapisardi Family in 1959 | Nicolò and Barbara with sons Domitilla and Giancarlo

Since her takeover of the company, Mrs. Barbara Rapisardi managed to add her own personal touch to the brand, whose products are now famous world-wide. With its arrival in Asia, the company is about to write a new chapter of its story: a story which is very ancient but, at the same time, incredibly contemporary. Her most impressive achievement lies in the production of 100% Made in Italy products which are also aff ordable within the top-scale quality range.

Barbara Anzilotti Rapisardi , Giancarlo junior and Domitilla

The Product

The production of NR|RAPISARDI shoes are 100% Made in Italy and made by expert handicraftsman. The study of the perfect mix between leather and natural eco friendly raw materials guarantees an exact balance between confort, fi t, style and fashion appeal.

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Development and commercial strategy

NR|RAPISARDI is strategically increasing its expenditure in marketing and communication, especially towards UE, Asia and UAE. NR|RAPISARDI has started a new Social Media Marketing activity. Starting from 2014, NR|RAPISARDI will activate an on-line shop. The selling network already counts over 1.700 retailers selling Rapisardi’s products all over the world and the number is increasing.

PRIMARY AREAS OF INVESTMENT
Strengthening of NR|Rapisardi brand
Participation in international fairs
Social Media Marketing and ADV
e-Commerce
DELIVERY CHANNELS
OFF LINE
Fairs | Opening of stores | Registering of brand
ON LINE
Social media marketing | e-Commerce

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By the end of 2014, NR Rapisardi will have participated with its stands in 10 of the most important international fashion fairs.

Shoes From Italy, Tokyo
Pitti Uomo, Firenze
PURE, London
ISLN, Nederland
Shoe Show Trade Mart, Brussels
MICAM, Milano
Shoes4Addicts Trade Mart, Brussels
GDS, Düsseldorf
The Kensington Shoe Event, London
The Micam, Shanghai

The will of NR is to strengthen its presence through an implementation of the retail channel . In particular the geographical areas of interest are Europe and the United Arab Emirates. The collections has continued to be enriched with new proposals, in addition to the men’s collection, for the next fall winter 2015 the brand has launched the Red Label collection, which received a positive response from the public during the fairs . The brand intends to increase its network of stores starting from historic and strategic locations. ” We are encouraged by the demands of our products and the audience enthusiastically welcomes the new collections “- says Barbara Anzilotti Rapisardi Sacchetti, owner and CEO of NR – ” The strategy in the retail channel  is an important contribution to the base of a constant and solid growth for the future ”

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The Store

NR|RAPISARDI store is located in the historical center of the city of Florence, side by side with the stores of the most important Made in Italy fashion brands, such as Prada, Gucci, Valentino, D&G, Hugo Boss.NRRapisardi-companymap-04

Collaborations

NR collaborates with several Made in Italy Fashion Brands. NR has designed the last shoes collection for “La Petite Robe” by the Italian fashion designer Chiara Boni. This collection has been presented at Pitti Immagine one of the most important fashion fair in Europe, on January 2014 in Florence.

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Red Label collection

Every season NR Rapisardi’s collections are the result of attention to new trends and reworkings of some stylistic motifs. In each collection the use of the elastic is mixed with clean shapes, great skill and  an accurate selection of the materials bring out creativity and experimentation that always characterize NR Rapisardi. The latest news presented during the fairs are the Red Label collection and the men’s collection .

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Red Label collection in addition to boots, ankle boots and overknee boots presents the sneakers in nubuck , technical fabrics , animal prints , shoes that are more and more a passepartout accessory for every occasion .
The men’s collection has a sporty mood , includes  “Beatles” boots and casual boots soled sneakers , easy to match and to wear in everyday occasion.

Stretch your life collection

For the FW 2016 season NR Rapisardi launch the new collection Stretch your life with sneakers and slip on. The collection is made with innovative materials derived from cereals and vegetable seeds. The collection is Animal Free and adhers to the eponymous project by LAV Italia. The partnership with LAV Italia has started with the Basic collection SS2016 .

 

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